The product can only get success if we relate the product to the people. Before talking about the benefits of the product and the features of the product, first we need to set up the target costumers.
The content marketing is all about connecting the product to the people through content. We are not going to talk to the customers through phone call. Just we are communicating with the customers through the content. The content is very important. These contents should be very unique. If you send all the information through mail to the customers, probably everyone will drop that mail, they will not listen to you and then unsubscribe. Selling the product through email is a bad idea like making a call to unknown person.
Remember how you will feel if some person knocks your door and starts selling his product immediately when you open the door. Similarly others feel when you start selling the product through email. This is a waste of time. Perhaps many marketing people have faced it.
The main question is that how do you relate the product to the people desires. If not the entire effort goes waste. Telling a real-time story to relate the product with the person’s life makes the people to remember about our product. Then our job becomes very simple. This makes the satisfied customer and that customer will be our life time customer. Always relating the story with the life grabs the customer attention towards our product.